A few confusing thoughts from a ZDNet post titled:
Anthropologist 'confirms' Apple is a religion.

"Like many Sacred Ceremonies, the Apple Product Launch cannot be broadcast live," she wrote. "The Scribes [and] tech journalists act as Witness, testifying to the wonders they behold via live blog feeds."
Apple is not a religion. It has a loyal following as a company, and it is both the technology industry and the fan base which adds a level of reverence to Apple events -- not because we're hanging on every word that passes the lips of an Apple spokesman -- but likely and simply because the products are cool.

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